The Reentry National Media Outreach Campaign is designed to support the work of community and faith-based organizations through offering media resources that will facilitate community discussion and decision making about solution-based reentry programs. Based on the belief that diverse media play an essential role in motivating and mobilizing community action, the campaign will expand public awareness and work in partnership with local organizations and initiatives to foster public safety and support healthy communities.

A long-term effort, the Reentry National Media Outreach Campaign is unique in that it incorporates a number of public television documentaries over several years. The stepped broadcast dates for the various productions support a comprehensive campaign that will effectively reach multiple audiences. All productions incorporate the theme of reentry into family and community by individuals who were formerly incarcerated, which provides the title “Reentry” for this enhanced umbrella initiative. The extended timeline means heightened exposure for an awareness effort and the opportunity to build maximum impact.